Simplus got inspired by the X-Files’ mood in its 2009 campaign
Simplus, the pay-as-you-go brand of Plus mobile network, is quite famous for its long-term advertising campaign which recycles the well-known film genres to convey the brand’s current sales promotion. You may have read here before about the earlier Simplus’ executions within this on-going campaign: the parody of The Others‘ type of psychological horror, the French Revolution campaign and the Malena movie-inspired Italian Affair campaign. In November of 2009 Simplus started a new promotion in which a Simplus-user who topped-up his mobile with 30 PLN received either 100 minutes, 100 text messages or 100 MB free-of-charge. The campaign that communicated this new offer was inspired by the popular American TV series called The X-Files and its characteristic mood of mystery and uncertainty.
In the first TV spot, shot in Romania with American cast, the look-alikes of Mulder and Scully discover a gigantic “100” made of stone in a middle of a desert… The same motive was employed in the print and outdoor ads of Simplus’ new offer.
The second TV commercial of this campaign recreates another typical X-Files’ imagery – on a rainy night Mulder and Scully arrive at a secluded farm where the owner shows them a strange collection of cocoons hanging in his barn…Advertising Agency: Team One, Warsaw Director: Maciek Kowalczuk (Chuk Chuk)