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If you ever search for some know-how and inspiration and haven’t yet read any of the books listed below I can strongly recommend them all:

Martin Lindstrom – Buyology. Truth and Lies About Why We Buy, 2009

Al Ries & Jack Trout – The 22 Immutable Laws of Marketing, 1993;

Robert Heath – The Hidden Power of Advertising, 2000;

Steve Lance & Jeff Woll – The Little Blue Book of Advertising, 2006;

Gerald Zaltman – How Consumers Think, 2003;

Malcolm Gladwell – The Tipping Point, 2002;

David Ogilvy – Ogilvy on Advertising, 1983;

Malcolm Gladwell – The Story of Success, 2008;

Harry Beckwith – Selling the Invisible: A Field Guide to Modern Marketing, 1997;

Paco Underhill –  Why We Buy. The Science of Shopping,  2000;

Nicholas Ind – Great Advertising Campaigns, 1993;

Leslie T. Giblin – How to Have Confidence and Power in Dealing with People; 1956

Joe Vitale – Hypnotic Marketing, 2005

One Comment leave one →
  1. JULIA permalink
    September 13, 2010 12:54

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