The most beautiful Polish TV ad of winter 2010
This will be a short note as I just wanted to share something with you. This TV ad has been aired for a couple of weeks now in Poland and I must admit that I grew absolutely enchanted by its mood, imagery, and the music. It is a new TV commercial of TUI Poland – a Polish branch of international travel agency TUI Travel which is present in 15 European countries. Well, I hope you like it as much as I do – take a look and enjoy!Creative Director: Paweł Merecz Directed by: Jakub Łubniewski Music composed by: Michał Pruszkowski
The spot was created by Mather Communications, a spin-off agency from Ogilvy Warsaw. The song was written and recorded especially for this commercial, but since a lot of people are requesting a full version, it is rumoured that the singer, Maja Buracka, is working to complete it and release a full song. We have a pretty frosty winter with a lot of snow in Poland this year and perhaps that is one of the reasons that the images in this film resonate so well… Who knows? As for me, I certainly wouldn’t mind a holiday in one of the places offered by TUI.