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Cats are having good times in Whiskas ads

October 12, 2009

Whiskas is the most popular cat food brand in Poland.  It has a very consistent and coherent history of advertising in Poland since the early 1990s. Surely, the pet food brands are nice subject of advertising. It’s quite easy to evoke positive emotions in people by just showing a cute puppy or a pair of small kitten.  But Whiskas often employs non-standard media solutions to achieve it. For example, using two adjacent billboards to show the natural mobility of cats… to reach their favourite food.

whiskas_bb_299

A subtle sense of humour is also one of the ingredients that make many Whiskas’ adverts more appealing – just like in the below magazine lay-out with cats contemplating pop-art paintings😉

Headline:  Cats know fine arts

Headline: Cats know fine arts

A simple magazine advertising can attract much more attention if it’s intelligently spread out over two pages.

Headline page #1: It will stimulate your cat's senses / Headline page#2: Whiskas with delicious pies

Headline page #1: It will stimulate your cat's senses / Headline page#2: Whiskas with delicious pies

A cat can be depicted in advertising in so many different and surprising ways.  A close-up of cat’s muzzle may hint at the type of Whiskas food which the cat has just eaten – like in a series of below cute ads.

Whiskas:  in souce

Whiskas: in souce

Whiskas: jelly

Whiskas: jelly

Whiskas: cream

Whiskas: cream

A package of Whiskas food can also inspire interesting advertising solutions – like this billboard with the outstanding 3D element that certainly draws more attention than a standard flat billboard.

New Whiskas Supreme with whole pieces of fish

New Whiskas Supreme with whole pieces of fish

The most recent outdoor campaign of Whiskas again employs non-standard 2-dimension billboards with the figure of the cat sitting upon the billboard and reaching for the new Whiskas’ liver pies…

Whiskas with liver pies

Whiskas with liver pies

… as well as innovative citylight posters at bus shelters where the cat is made to look as if it broke the glass to reach the Whiskas delicacy.

Whiskas with liver pies

Whiskas with liver pies

Advertising agency:  TBWA\ Warsaw, Poland

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