Huge mockup of Nokia N97 assembled in the center of Warsaw
Nokia has just launched a new multimedia mobile called N97 in Poland. Apart from the standard campaign that includes outdoor, press, internet and cinema advertising Nokia also prepared an ambient event to introduce the new model to the people of Warsaw and create some buzz around the product.
The campaign’s slogan says: Life moves on-line. This big-size installation that was assembled in the very center of Warsaw, next to the underground station Świętokrzyska, shows not only the design of the new phone, but it also has a live screen which displays the menu and the multimedia features of the mobile. Below you may see a short video shot during the installation of the mockup.
Advertising Agency: JWT Warsaw Media Agency: MediaCom Warsaw