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Huge mockup of Nokia N97 assembled in the center of Warsaw

September 2, 2009

Nokia has just launched a new multimedia mobile called N97 in Poland.  Apart from the standard campaign that includes outdoor, press, internet and cinema advertising Nokia also prepared an ambient event to introduce the new model to the people of Warsaw and create some buzz around the product.

Big-size mockup of Nokia N97 in Warsaw's downtown

Big-size mockup of Nokia N97 in Warsaw's downtown

The campaign’s slogan says: Life moves on-line.  This big-size installation that was assembled in the very center of Warsaw, next to the underground station Świętokrzyska, shows not only the design of the new phone, but it also has a live screen which displays the menu and the multimedia features of the mobile. Below you may see a short video shot during the installation of the mockup.

Print lay-out of Nokia N97's launch campaign in Poland

Print lay-out of Nokia N97's launch campaign in Poland

Advertising Agency: JWT Warsaw
Media Agency:  MediaCom Warsaw
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