Żubr – top Polish beer brand and its unique advertising
Żubr is a Polish mainstream beer that only recently gained national recognition and impressive market shares. The name “Żubr” is the Polish name for the European bison/buffalo. Beer with the name “Żubr” on the label has been produced in the north-east Poland for over 200 years, but it was completely unknown in other regions until 2003. Kompania Piwowarska, the biggest brewery in Poland, took over the small Dojlidy Brewery which owned Żubr brand and it invested heavily over the next years to promote Żubr. The exceptional and easy-to-recognize TV campaigns, prepared by a renowned Polish advertising agency called PZL, made Żubr one of the most popular beer brands in Poland. Żubr’s TV spot always features a 3D bison or a group of bisons and a humourous comment [slogan] about them. It’s a kind of image campaign that was typically reserved for premium brands – Żubr was the first “cheap” beer that delivered a long-lasting and high-profile advertising in Poland. Other lower-mainstream rival-brands like Harnaś and Tatra soon followed in the footsteps of Żubr.
Żubr's recent outdoor campaign / copy: Żubr presents itself calmly
The slogan for each Żubr’s campaign is a real masterpiece of copywriting – a subtle wordplay that interweaves the real bison with the beer that bears its name. Unfortunately it’s impossible to translate the slogans into English with the double meaning they have in Polish. Well, here comes some of Żubr’s commercials – enjoy and feel the mood of the deep forest 😉
The slogan: Żubr nigdy się nie nudzi – a wordplay / double meaning in Polish: Żubr is never bored and Żubr is never boring
The slogan: Żubr. Wieczorem podchodzi bliżej = a wordplay / double meaning in Polish: Żubr. In the evening it comes closer and Żubr. In the evening it tastes better.
The slogan: Żubr powstawje z jęczmienia = double meaning in Polish: Żubr lifts up from barley or Żubr is made of barley.
The slogan: Żubr w trawie puszczy = wordplay in Polish: Żubr in the grass of the forest or Żubr squeaks in the grass.
The slogan: Żubr stawia się czasem = wordplay in Polish: Żubr resists sometimes or Żubr is served sometimes.
The slogan: Żubr występuje w puszczy = wordplay in Polish: Żubr shows up in the forest or Żubr makes a show in the forest.
The slogan: Żubr odpowiada każdemu = wordplay in Polish: Żubr answers everybody or Żubr suits everybody.
The slogan: Dobrze posiedzieć przy Żubrze = double meaning in Polish: It’s good to sit next to Żubr or It’s good to sit and have a Żubr.
The slogan: Zimowe zapasy Żubra = double meaning in Polish: Żubr’s winter wrestling or Winter supplies of Żubr.
The slogan: Żubr. Tuż za rogiem = Żubr. Just round the corner / also: Just behind the horn.
Another recent billboard / copy: Two Żubrs and peace
advertising agency: PZL
Adbuzzer Blog 
there was at least one more with a rabbit running away from fox and finding shelter by a buffalo:
The slogan: Dobrze usiąść przy Żubrze meaning “it’s good to sit by a buffalo” or “it’s good to sit and drink Żubr”
vds
it’s both.
it means “it’s good to sit by a Buffalo(Żubr)” and buffalo is taken as a name of animal and brand of beer.
Nie ma “Dobrze posiedzieć przy Żubrze” 😉
one of the bests beer in Poland 😀
http://swir.us/piwo-zubr
The last adverb.
Żubr czasem się cofa = Sometimes Żubr come back
sometimes Żubr goes back
http://swir.us/piwo-zubr
Żubr czasem się cofa = Sometimes żubr come back
FUCK YEAH, THE BEST BEER IN THE WORLD!!!!!!! >:E
a gdzie :”Żubr. W cieniu polany”? Moja ulubiona 🙂
Here is another żubr’s commercials http://www.youtube.com/watch?v=YAVtfHa_HGw , http://www.youtube.com/watch?v=Mttj7pptjfQ
Thanx for the tip. I added that video at the end now 🙂
2 żubry i spokój! – two żubr’s and quiet/peace (nie wiem kurna, który tu pasuje)
Some others:
Zimowe zapasy żubra / Żubr’s fights in winter 🙂
Żubr, tuż za rogiem / Żubr, just around the corner.
English subtitles:
– In the impenetrable thicket of the forest, a life of her inhabitants is pulsing.
– Which in the everyday contest are struggling with adversities of fates.
– And obstinately are forging their fate, in the eternal struggle for survival.
– Fortunately, around the corner, there is a Żubr.
– Żubr, just around the corner.
Dwa zubery i gotowy-)
Subtle (but clearly understandable in Polish) meanings of outdoors presented above:
– Żubr. Zapowiada się spokojnie – Żubr. Looks it’s going to be calm/safe/quiet.
– Dwa Żubry i spokój. – Two Żubrs and we’re cool/it’s calm/it’s done.