Berlinki, a Polish brand of quality sausages, are continuing their successful advertising format of movie parodies which was kicked off last year with the sausage versions of Pulp Fiction and Gone With The Wind. In order to choose the next movie which the cool sausages could remake, the brand organized a special contest called Le Casting at its Facebook fanpage which boasts over 47 000 fans.
Using the Facebook application, the participants of the contest could choose from a range of film classics such as: Robin Hood, Gladiator, Dracula, Batman, Sherlock Holmes or Pirates of the Caribbean and suggest a closing catch-phrase that could be used by Berlinki in the remake of the movie they selected.
Berlinki's Le Casting application at Facebook
Three movies which were most popular in the Le Casting contests – Dracula, Jurasic Park and Sherlock Holmes – were considered for the next TV commercial of Berlinki. Eventually, the famous Spielberg’s dinosaur saga was chosen and remade into Jurasik Pork, the new advert of Berlinki that is currently aired on TV and in cinemas across Poland.
What’s interesting, during the Facebook contest Berlinki introduced a variety of new packaging which featured images of Berlinki sausages styled up as the stars of the different movies that were competing in the contest and a clear call-to-action that directed consumers to their Facebook fanpage for more information.
Berlinki's promo packaging for the Facebook contest
The new TV advert is also launching a new variant of Berlinki called Berlinki Viva – a light version for the weight-watchers. The campaign was developed by G7, a Warsaw-based Publicis Group agency. The animation was prepared by BrosFX studio. Media planning was handled by MEC.