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Chocolate, lust, and vampires in Kinder Bueno’s latest campaign

September 3, 2011

Kinder Bueno, the brand of a popular chocolate bar filled with hazelnut cream produced by Italian confectionary marker Ferrero, has a new major campaign push in Poland at the moment.  The brand returns to the idea of presenting Kinder Bueno as an indulgence for adults that was at the core of the highly successful Not Only For Kids campaign back in 2002.

copy: Indulge in seduction

This time however the campaign is clearly targeted at young women by drawing obvious inspiration from the popular vampire genre of TV series such as HBO’s True Blood and showcasing the consumption of Kinder Bueno bar as invitation to an exciting flirt.


The lavish 45-second TV advert – as typical for Kinder Bueno – features a catchy music track that is likely to become very popular thanks to the campaign exposure.  The song is called This World and it’s by a young Belgian songstress Selah Sue.  The TV campaign is supported by an outdoor campaign on billboards that bear a headline:  Indulge in seduction.

7 Comments leave one →
  1. September 7, 2011 23:30

    Chocolate and seduction always seems to go hand in hand all too often in advertising…. but still, I do love Kinder chocolate!

  2. Tomasz permalink
    September 9, 2011 12:09

    What is her name ? please tell me she is amazing, my love !!!!

  3. azdra permalink
    September 22, 2011 23:38

    what is his name?

  4. October 19, 2011 23:05

    He is Pedro Perestrello.

  5. Malena permalink
    October 31, 2011 13:42

    Does anyone know location where this Ad was filmed? thnx 🙂

  6. ksenty permalink
    January 23, 2012 00:24

    it’s in italy

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