Chocolate, lust, and vampires in Kinder Bueno’s latest campaign

Kinder Bueno, the brand of a popular chocolate bar filled with hazelnut cream produced by Italian confectionary marker Ferrero, has a new major campaign push in Poland at the moment.  The brand returns to the idea of presenting Kinder Bueno as an indulgence for adults that was at the core of the highly successful Not Only For Kids campaign back in 2002.

copy: Indulge in seduction

This time however the campaign is clearly targeted at young women by drawing obvious inspiration from the popular vampire genre of TV series such as HBO’s True Blood and showcasing the consumption of Kinder Bueno bar as invitation to an exciting flirt.

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The lavish 45-second TV advert – as typical for Kinder Bueno – features a catchy music track that is likely to become very popular thanks to the campaign exposure.  The song is called This World and it’s by a young Belgian songstress Selah Sue.  The TV campaign is supported by an outdoor campaign on billboards that bear a headline:  Indulge in seduction.