Antonio Banderas fulfills your dreams with a cash loan from BZ WBK
BZ WBK, one of the largest retail banks in Poland that now belongs to the Spanish Banco Santander S.A. which holds over 95% of its shares, continues its long tradition of casting famous foreign actors in its ad campaigns. In its latest effort to promote cash loans Antonio Banderas, a Hollywood star of Spanish origin, follows in the footsteps of Gerard Depardieu, Danny DeVito, and John Cleese who starred in BZ WBK campaigns in the past..
Antonio Banderas sets out to fulfill the secret dreams of Polish people and provides a little boy with a set of drums, a group of men with a huge LCD, a woman with a jacuzzi… The ad completes with Banderas entering the BZ WBK’s branch and speaking some Polish in the pay-off. Banderas also fronts the outdoor campaign which includes several megaboards in top locations as well as the branding of BZ WBK’s 500 branches across Poland.
Apart from TV and out-of-home advertising, BZ WBK also ran a strong display campaign which again featured Antonio Banderas with the fan of banknotes. The communication focuses on the benefit of loan decision in 10 minutes and the attractive “from 5,99% APR“.
BZ WBK’s TV campaign of personal cash loans has been followed by a similar campaign for business loans – in the below TV ad you may check Antonio Banderas encouraging the Polish entrepreneurs to take business loans for whatever goal they need. The key message is Zerro Faktur [Zero Invoices] meaning the entrepreneur doesn’t have to present any invoices as a proof.Advertising Agency: GPD Advertising, Poznań (Poland) Media House: Starcom, Warszawa Production House: Tandem Taren-To