Tymbark celebrates 75 years of its brand of juice and soft drinks

Tymbark is one of the most popular Polish brands in the soft drinks, nectars and juices category – it belongs to The Maspex Wadowice Group, one of the largest food companies based in Poland.  This year Tymbark brand celebrates its 75th birthday as its history dates back to year 1936 when an Orchard co-operative in the town of Tymbark was established.

Tymbark's 75th birthday logo

As a part of the birthday celebrations Tymbark also released a nice image TV advert which embraces the brand’s history starting from the 1930s until present day – Tymbark’s hero sings the brand’s popular song while changing his look and style as he moves from one decade to another.

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Tymbark is one of the leaders in the orange juice category in Poland and since several years it has been airing TV ads that position its orange juice as made of the best Brazilian oranges that have ripened in the sun of Matao and therefore carry the positive and easygoing way of living to those who drink the juice.

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The latest ad of Tymbark’s orange juice closes with the tagline: Closer to the sun.

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Tymbark’s fruity soft drinks are particularly popular with young people due to the huge variety of different flavour combinations and their famous bottle caps that always bear some funny statements printed on the reverse side of the cap.  The Tymbark caps have featured in several TV, print and outdoor campaigns.

The short Tymbark’s TV idents are often associated with a particular time of the year or some holiday – below you may check the latest Easter TV ad with Tymbark cap in the lead role.

… and another example – a TV ident announcing the end of winter from last year. The snowman reads a statement on Tymbark cap saying: You look blooming!

One of the most popular flavours of Tymbark soft drinks is the Apple-Mint combination which is always heavily advertised during the Summer period when its refreshing qualities are particularly sought after.