Danone’s Small Hunger becomes even more sneaky
Danone‘s Polish cream cheese subbrand Danio has a new advertising campaign on air at the moment – it’s a new episode in Danio’s long-lasting campaign with the popular mascot character called Small Hunger that personifies the “evil” which can be defeated by eating a portion of Danio.
Danio’s new campaign has been announced as a new creative extension of the well-known format. Until now, Small Hunger was a pretty decent enemy – he used to attack his victims outright face-to-face. In the new format, however, the mischievous Small Hunger is far more cunning and sneaky – now he may adopt the look of any object around the house and attack you when you least expect it. In the first new TV ad Small Hunger employs a crafty camouflage as a pillow and lays his hands on the hero while he’s watching TV in bed.Advertising Agency: Young & Rubicam, Warsaw (Poland)