Skip to content

Winterfresh makes it easy to get intimate at bus shelters

November 18, 2010

In November 2010 Wrigley’s teen chewing gum brand Winterfresh has launched a new advertising campaign in Poland that combines in a nicely integrated way a  TV spot with the outdoor media.

The ad – delivered by BBDO Warsaw – shows how the boy’s Winterfresh’ icy breath instantly freezes the bus’ windows.  As this spot is aired on TV, Winterfresh turned the bus shelters’ citylight pannels into frozen boards with a headline: Fresh Breath Welcome.

The bus shelter ads recall the TV commercial in its frosty design, but they also direct the young people to Winterfresh’s  Facebook fanpage  which by now gathered over 2200 people who like it.

At Winterfresh Facebook fanpage visitors can play a special FreshCity game which also takes place at the bus stop – the player’s task is to drop Winterfresh gums in such a way that it connects the moving human figures.  This is in line with the tagline used by Winterfresh in Poland which says:  Winterfresh. Makes it easy to get intimate.

3 Comments leave one →
  1. November 18, 2010 23:54

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!

  2. November 22, 2010 10:54

    hi I was fortunate to seek your website in bing
    your topic is marvelous
    I obtain much in your theme really thank your very much
    btw the theme of you website is really terrific
    where can find it


  1. World Spinner

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: