CYFRA+ highlights the main advantages of its digital offering
CYFRA+ is the leading Polish digital satellite platform which belongs to the French media company CANAL+. Currently CYFRA+ claims to have over 1.5 million subscribers in Poland. Now its package includes 139 channels. In its advertising campaigns CYFRA+ focuses on the main benefits of its rich offering.
As for the movie offer of CYFRA+, the spot entitled Robbery (below) communicates that every film becomes boring after watching it again and again on the terrestrial TV channels which are notorious for airing the same old films every year. By contrast, CYFRA+ offers 100 movie premiers every months on such channels as HBO, HBO2, HBO Comedy, Canal+ and Canal+ Film.
CYFRA+ is also very popular with the football fans in Poland as its channles – Canal+ Sport, Canal+ Sport 2 and Canal+ Sport HD – cover several European football leagues and broadcasts the top matches live. The spot called Football ends with a slogan: Every league has its charm… especially when it’s live! We offer you the best of European Leagues!
Childern are also very pleased to have a variety of kids programming to choose from at CYFRA+. Thus the TV ad titled Mascots concludes with a pay-off: Some movies just pretend to be for kids. With CYFRA+ you get the real children’s movies.
This image campaign of CYFRA+ was aired in Spring 2007. It was conceived by Gruppa66 / Ogilvy Warsaw and directed by Chuck Chuck.