RMF FM celebrates its 20th birthday with an image campaign
RMF FM is the first and the most popular commercial radio station in Poland which started broadcasting on 15 January 1990 in Cracow. Currently about 10 million Poles listen to RMF FM on a daily basis. The format of the station is CHR/Hot AC. Since 2006 RMF FM belongs to the German group Bauer Media Invest GmbH.
RMF FM logo and its claim: The Best Music
This year the radio station celebrates its 20th birthday and as a part of this effort comes this lovely birthday TV campaign which focuses on the yellow colour and features If a song could get me you by Marit Larsen.
Yellow colour is very strongly associated with RMF FM as it has always been part of the station’s brand identity.
The TV spot was conceived by AMBASADA Brand Communication, a local ad agency from Warsaw.
