Tetley tea – the essence of England in the Polish commercials
Tetley is one of the most popular upmarket tea brands in Poland. Its main competitors are: Unilever’s Lipton brand and Dilmah. I’ve always been a great fan of Tetley’s Earl Grey tea-bags and I also enjoyed the advertising that Tetley had in Poland a couple of years ago. PZL, a top Polish advertising agency, held the Tetley account at the time and created these beautiful TV spots with the slogan: Tetley. The Essence of England.
In the above spot called “kite” the voice-over says: The English are tied up to the taste of Tetley tea.
In the below spot called “ride” the voice-over says: According to the English, life revolves around tea.
The key visuals from those TV commercials were also employed in Tetley’s sales promotion – special Tetley mugs were attached to bigger packages of Tetley tea. Well, I bought two of them just to get hold of these mugs 😉
The third commercial called “clipper” introduced Tetley Earl Grey Strong with the slogan: The full power of flavour.
The last in the string of PZL’s commercials for Tetley promoted a new variant called Tetley Strong. In a humorous manner the spot depicts how the Tetley Strong’ tea-bag outpowers the proud English gentleman who is trying to impress the ladies with his stories of conquering the North Pole.
Advertising Agency: PZL, Warsaw (Poland)