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Tetley tea – the essence of England in the Polish commercials

December 6, 2009

Tetley is one of the most popular upmarket tea brands in Poland. Its main competitors are: Unilever’s Lipton brand and Dilmah. I’ve always been a great fan of Tetley’s Earl Grey tea-bags and I also enjoyed the advertising that Tetley had in Poland a couple of years ago.  PZL, a top Polish advertising agency, held the Tetley account at the time and created these beautiful TV spots with the slogan: Tetley. The Essence of England.

In the above spot called “kite” the voice-over says:  The English are tied up to the taste of Tetley tea.  

In the below spot called “ride” the voice-over says: According to the English, life revolves around tea.

The key visuals from those TV commercials were also employed in Tetley’s sales promotion – special Tetley mugs were attached to bigger packages of Tetley tea. Well, I bought two of them just to get hold of these mugs😉

 

The third commercial called “clipper” introduced Tetley Earl Grey Strong  with the slogan: The full power of flavour.

The last in the string of PZL’s commercials for Tetley promoted a new variant called Tetley Strong.  In a humorous manner the spot depicts how the Tetley Strong’ tea-bag outpowers the proud English gentleman who is trying to impress the ladies with his stories of conquering the North Pole.

Advertising Agency:  PZL, Warsaw (Poland)

4 Comments leave one →
  1. December 28, 2009 18:03

    Damn, that sound’s so easy if you think about it.

  2. December 29, 2009 18:13

    Sometimes it’s really that simple, isn’t it? I feel a little stupid for not thinking of this myself/earlier, though.

  3. January 4, 2010 12:13

    Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

  4. February 6, 2011 12:43

    This really is 1 great share! That is truly nice.

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