Simple Creative Products – Polish fashion brand for women

Due to the popularity of my two posts on Polish apparel brands – Reserved and Diverse – I would like to introduce you to another successful Polish clothing company and brand called Simple Creative Products, or just Simple.

SIMPLE is an upmarket fashion brand which was launched back in 1993.  The brand was created by Lidia Kalita and Maja Palma – two talented Polish designers who are still responsible for all new collections. The brand’s core promise is to deliver beautiful clothes that represent unpretentious simplicity.

Simple's outdoor campaign in 2008

SIMPLE is a brand targeted at modern and confident women who value high quality, uniqueness, and practicability. These are ambitious urban women of young spirit who always want to catch up with current trends, but also differentiate in a subtle way.

Simple's print advertising in Viva! magazine

In 2006 Simple Creative Products was taken over by the Gino Rossi Capital Group which had a plan to gather Polish top fashion apparel and footwear brands.  Until now SIMPLE has developed a  network of 42 own-brand stores in top locations in the biggest Polish cities as well as in Germany.

Simple's store located in a shopping mall

 

SIMPLE employs mostly outdoor and print advertising in glossy women magazines.  The advertising lay-outs of SIMPLE can be instantly recognized due to their unique and consistent styling and art-direction.

Simple's megaboard advertising in Warsaw's downtown

 SIMPLE”s brand pay-off is: Creative Products for Creative People and the advertising slogan for the latest Autumn/Winter 2009 collection is: Creative Urban Pieces.

Simple's print lay-out for 2009 collection

 SIMPLE prepares two new collections every year, but also offers limited series of clothes labeled “Limited Edition”. Recently SIMPLE teamed up with Swarovski to launch a special collection of jewellery and blouses decorated with crystals and tagged: ”Made with CRYSTALLIZED™ – Swarovski Elements”

Simple's billboard lay-out / 2006 outdoor campaign

Simple's billboard lay-out / 2006 outdoor campaign

You can find out more about SIMPLE and its collections by visiting its website:  http://www.simple-cp.com/index/home.

Simple's big format outdoor advertising in Warsaw