Simple Creative Products – Polish fashion brand for women
Due to the popularity of my two posts on Polish apparel brands – Reserved and Diverse – I would like to introduce you to another successful Polish clothing company and brand called Simple Creative Products, or just Simple.
SIMPLE is an upmarket fashion brand which was launched back in 1993. The brand was created by Lidia Kalita and Maja Palma – two talented Polish designers who are still responsible for all new collections. The brand’s core promise is to deliver beautiful clothes that represent unpretentious simplicity.
SIMPLE is a brand targeted at modern and confident women who value high quality, uniqueness, and practicability. These are ambitious urban women of young spirit who always want to catch up with current trends, but also differentiate in a subtle way.
In 2006 Simple Creative Products was taken over by the Gino Rossi Capital Group which had a plan to gather Polish top fashion apparel and footwear brands. Until now SIMPLE has developed a network of 42 own-brand stores in top locations in the biggest Polish cities as well as in Germany.
SIMPLE employs mostly outdoor and print advertising in glossy women magazines. The advertising lay-outs of SIMPLE can be instantly recognized due to their unique and consistent styling and art-direction.
SIMPLE”s brand pay-off is: Creative Products for Creative People and the advertising slogan for the latest Autumn/Winter 2009 collection is: Creative Urban Pieces.
SIMPLE prepares two new collections every year, but also offers limited series of clothes labeled “Limited Edition”. Recently SIMPLE teamed up with Swarovski to launch a special collection of jewellery and blouses decorated with crystals and tagged: ”Made with CRYSTALLIZED™ – Swarovski Elements”
You can find out more about SIMPLE and its collections by visiting its website: http://www.simple-cp.com/index/home.