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Top international brands endorsed by Polish celebrities – part 2

April 11, 2009

The most successful sportsmen also hold the status of celebrities and their endorsement is sought after by the top marketeers.  Football remains the most popular sport discipline in Poland despite the lack of international success of the Polish National Team.  Before the most important football events (The World Cup and the European Championships) the most recognizable Polish football players always get some advertising offers.  In the last years Ebi Smolarek has had the most notable record of advertising appearances.  He became Polish ambassador of Pepsi during the last Euro championship and was featured in the Pepsi promo commercial.

Ebi Smolarek, who played in such football teams as: Feyenoord Rotterdam, Borussia Dortmund, Racing Santander and Bolton Wanderers, was also hired by Samsung to promote its new line of LCD Full HD sets in TV, outdoor and print campaign.

Samsung's gigaboard with Ebi Smolarek - the copy: Imagine the beauty that attracts. New LCD Full HD.

Samsung's gigaboard with Ebi Smolarek - the copy: Imagine the beauty that attracts. New LCD Full HD.

 

Another hot Polish athlete is Agnieszka Radwańska – the most successful Polish tennis player in history. Last year she managed to reach WTA Top 10 and she was hired by Procter & Gamble to become the ambassador of Ariel, the top washing powder brand. 

Ariel's citylight advertising / copy: Amazing results every time.  Recommended by Agnieszka Radwańska

Ariel's citylight advertising / copy: Amazing results every time. Recommended by Agnieszka Radwańska

Agnieszka Radwańska was featured in this massive outdoor campaign and in a TV commercial in which her mother worries over the washing  results of Agnieszka’s white tennis outfits. Of course Ariel detergent comes to rescue…

advertising agency: Saatchi & Saatchi Warsaw

Coming back to the non-sport celebrities, Joanna Brodzik, a popular Polish actress who starred in several TV series that were highly successful with women target group such as:  Kasia & Tomek and Magda M., was selected by Suzuki to become Polish ambassador of Suzuki Swift car.

Suzuki Swift's print ad with Joanna Brodzik

Suzuki Swift's print ad with Joanna Brodzik

Joanna Brodzik also starred in a TV spot for Suzuki Swift which was shot on location in Lisbon and it was the first locally-prepared Polish commercial for Suzuki, not an adaptation of some international format.

Suzuki Swift's print ad with Joanna Brodzik / copy: Swift ...understands you

Suzuki Swift's print ad with Joanna Brodzik / copy: Swift ...understands you

Soon a special limited edition of Suzuki Swift was introduced to the market – it was called Joanna Brodzik edition it had dimmed back windows, elegant aluminium rims, and heated front seats.  Of course Joanna Brodzik promoted her own Swift edition in a billboard campaign.

Suzuki Swift billboard - the Joanna Brodzik edition

Suzuki Swift billboard - the Joanna Brodzik edition

advertising agency:  Testardo Red Cell

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